While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of an automobile they called the Panther.
All through the summer of 1965 practically every element of the vehicle’s design and advancement, from initial design sketches to clay designs, was photographed and carefully recorded. Chevy utilized the assets to produce a 30 -minute film The Camaro for sale in Dover MA , which was later shown on TV and in movie theaters. They also introduced females’s clothing called the Camaro Collection and even a Camaro roadway race video game.
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In November, Chevy sales executives and innovative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, right away started deal with catalogs, direct-mail advertising and sales promotion materials, together with print, outside and TV/radio marketing. In April 1966, at the New york city Car Program Interview, Chevrolet sales executives confessed no name had been selected for the brand-new vehicle, however did reveal that rates of 1967 Chevy Camaro for sale in Dover MA model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later cause the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its short life time, the F-car had actually been called by lots of names consisting of Wildcat, Chaparral, Leader and Nova. It’s likewise rumored that Chevy thought about using the letters “GM” in the name, and developed G-Mini, which developed into GeMini and lastly Gemini. However, GM’s upper management banned the idea, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no real meaning, GM scientists supposedly discovered the word in a French dictionary as a slang term for “buddy” or “companion.” It’s rumored that Ford Motor Company scientists also found other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had actually already been released using the Panther name, Chevy’s the majority of pressing obstacle was to now rename their new Mustang killer, the Camaro. Camaros are found in Dover MA by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s prices of their 1967 Mustang designs which was $2,461 for the basic coupe, $2,692 for a standard fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in earning additional make money from options and devices, the Camaro could be bought with nearly 80 factory alternatives and 40 dealership devices.
Purchasers might likewise alternative up to a larger 250-inch version of the conventional straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a corporate order prohibited equipping it with engines larger than 400 cid. Transmission options consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.