While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of a vehicle they called the Panther.
All through the summer of 1965 practically every element of the automobile’s design and development, from preliminary design sketches to clay models, was photographed and thoroughly recorded. Chevy used the assets to develop a 30 -minute movie The Camaro for sale in Montgomery AL , which was later revealed on TELEVISION and in cinema. They likewise presented women’s clothes called the Camaro Collection as well as a Camaro road race game.
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In November, Chevy sales executives and creative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, instantly started deal with brochures, direct-mail advertising and sales promo products, along with print, outside and TV/radio marketing. In April 1966, at the New York Automobile Program Press Conference, Chevrolet sales executives admitted no name had been picked for the new automobile, however did announce that prices of 1967 Chevy Camaro for sale in Montgomery AL model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had been called by numerous names consisting of Wildcat, Chaparral, Commander and Nova. It’s likewise rumored that Chevy considered using the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and finally Gemini. However, GM’s upper management vetoed the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no genuine meaning, GM scientists supposedly discovered the word in a French dictionary as a slang term for “pal” or “companion.” It’s reported that Ford Motor Company researchers likewise found other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had actually currently been released using the Panther name, Chevy’s a lot of pushing challenge was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Montgomery AL by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s prices of their 1967 Mustang designs which was $2,461 for the standard coupe, $2,692 for a basic fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in earning added benefit from choices and accessories, the Camaro could be ordered with nearly 80 factory choices and 40 dealer devices.
Buyers might also choice as much as a bigger 250-inch variation of the conventional straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a business edict prohibited equipping it with engines larger than 400 cid. Transmission options included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.