While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a vehicle they called the Panther.
All through the summertime of 1965 essentially every aspect of the vehicle’s design and advancement, from initial design sketches to clay models, was photographed and thoroughly recorded. Chevy used the assets to produce a 30 -minute motion picture The Camaro for sale in Kenosha WI , which was later revealed on TELEVISION and in movie theaters. They also introduced ladies’s clothing called the Camaro Collection as well as a Camaro roadway race online game.
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In November, Chevy sales executives and creative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, right away started work on catalogs, direct mail and sales promotion materials, along with print, outdoor and TV/radio advertising. In April 1966, at the New York Automobile Program Press Conference, Chevrolet sales executives admitted no name had been chosen for the brand-new automobile, but did announce that rates of 1967 Chevy Camaro for sale in Kenosha WI model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later on cause the Pontiac variation, code named the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had actually been called by many names consisting of Wildcat, Chaparral, Commander and Nova. It’s likewise rumored that Chevy thought about utilizing the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no real significance, GM researchers supposedly found the word in a French dictionary as a slang term for “buddy” or “buddy.” It’s reported that Ford Motor Business scientists likewise found other meanings, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch products had actually currently been released utilizing the Panther name, Chevy’s most pushing obstacle was to now rename their new Mustang killer, the Camaro. Camaros are found in Kenosha WI by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s pricing of their 1967 Mustang designs which was $2,461 for the standard coupe, $2,692 for a basic fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in earning extra make money from options and devices, the Camaro could be purchased with nearly 80 factory alternatives and 40 dealer devices.
Purchasers might also option up to a bigger 250-inch variation of the basic straight 6 engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two versions of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a business edict forbade equipping it with engines larger than 400 cid. Transmission choices consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.