While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of an automobile they called the Panther.
All through the summertime of 1965 virtually every element of the automobile’s design and advancement, from preliminary design sketches to clay models, was photographed and thoroughly recorded. Chevy used the assets to create a 30 -minute motion picture The Camaro for sale in Horicon WI , which was later on revealed on TV and in cinema. They likewise introduced females’s clothes called the Camaro Collection as well as a Camaro road race online game.
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In November, Chevy sales executives and imaginative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, immediately started deal with catalogs, direct mail and sales promo products, together with print, outside and TV/radio advertising. In April 1966, at the New York Car Show Press Conference, Chevrolet sales executives confessed no name had actually been picked for the new car, but did announce that prices of 1967 Chevy Camaro for sale in Horicon WI design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later trigger the Pontiac variation, code named the Banshee, to be renamed Firebird. Over its brief life time, the F-car had actually been called by many names consisting of Wildcat, Chaparral, Commander and Nova. It’s likewise rumored that Chevy considered using the letters “GM” in the name, and created G-Mini, which developed into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the idea, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management rapidly concurred. Although the name has no real meaning, GM researchers reportedly discovered the word in a French dictionary as a slang term for “pal” or “companion.” It’s reported that Ford Motor Company researchers likewise discovered other definitions, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch products had actually already been released utilizing the Panther name, Chevy’s many pushing challenge was to now relabel their new Mustang killer, the Camaro. Camaros are found in Horicon WI by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s pricing of their 1967 Mustang designs which was $2,461 for the basic coupe, $2,692 for a basic fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making added make money from alternatives and devices, the Camaro could be bought with almost 80 factory alternatives and 40 dealer accessories.
Buyers could also option up to a larger 250-inch variation of the standard straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two versions of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a corporate edict forbade equipping it with engines larger than 400 cid. Transmission options consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.