While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of an automobile they called the Panther.
All through the summertime of 1965 practically every aspect of the vehicle’s design and advancement, from initial design sketches to clay models, was photographed and thoroughly recorded. Chevy utilized the possessions to produce a 30 -minute film The Camaro for sale in Axis AL , which was later on shown on TV and in cinema. They also introduced ladies’s clothes called the Camaro Collection as well as a Camaro road race game.
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In November, Chevy sales executives and imaginative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, immediately began deal with catalogs, direct-mail advertising and sales promotion products, along with print, outdoor and TV/radio advertising. In April 1966, at the New York Car Show Interview, Chevrolet sales executives confessed no name had actually been chosen for the new automobile, but did announce that prices of 1967 Chevy Camaro for sale in Axis AL model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later on trigger the Pontiac variation, code named the Banshee, to be renamed Firebird. Over its short life time, the F-car had been called by many names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered utilizing the letters “GM” in the name, and developed G-Mini, which developed into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine significance, GM researchers apparently found the word in a French dictionary as a slang term for “buddy” or “buddy.” It’s reported that Ford Motor Business researchers likewise discovered other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch products had actually already been launched using the Panther name, Chevy’s the majority of pressing difficulty was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Axis AL by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s prices of their 1967 Mustang designs which was $2,461 for the standard coupe, $2,692 for a conventional fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in earning added benefit from choices and devices, the Camaro could be bought with almost 80 factory choices and 40 dealer accessories.
Purchasers might also option up to a larger 250-inch variation of the standard straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales far from the Corvette, a corporate edict forbade equipping it with engines larger than 400 cid. Transmission alternatives consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.