While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the intro of an automobile they called the Panther.
All through the summer of 1965 practically every aspect of the car’s design and advancement, from preliminary design sketches to clay designs, was photographed and carefully recorded. Chevy utilized the assets to develop a 30 -minute film The Camaro for sale in Round Top TX , which was later on revealed on TV and in movie theaters. They also presented women’s clothing called the Camaro Collection as well as a Camaro roadway race online game.
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In November, Chevy sales executives and imaginative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, right away started deal with catalogs, direct mail and sales promo products, in addition to print, outside and TV/radio advertising. In April 1966, at the New York Automobile Program Interview, Chevrolet sales executives confessed no name had been chosen for the new vehicle, but did announce that rates of 1967 Chevy Camaro for sale in Round Top TX design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had been called by many names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and developed G-Mini, which evolved into GeMini and lastly Gemini. However, GM’s upper management vetoed the concept, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no genuine significance, GM researchers reportedly found the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s reported that Ford Motor Company scientists likewise found other meanings, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had actually already been released utilizing the Panther name, Chevy’s the majority of pushing obstacle was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Round Top TX by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s prices of their 1967 Mustang models which was $2,461 for the conventional coupe, $2,692 for a conventional fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in earning added make money from options and accessories, the Camaro could be bought with almost 80 factory alternatives and 40 dealership devices.
Buyers might likewise alternative up to a larger 250-inch version of the standard straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a business order prohibited equipping it with engines larger than 400 cid. Transmission choices consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.