While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a car they called the Panther.
All through the summertime of 1965 virtually every aspect of the automobile’s design and development, from preliminary design sketches to clay designs, was photographed and carefully documented. Chevy used the assets to produce a 30 -minute film The Camaro for sale in Rice Lake WI , which was later revealed on TELEVISION and in cinema. They also introduced ladies’s clothing called the Camaro Collection as well as a Camaro roadway race game.
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In November, Chevy sales executives and imaginative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, right away started deal with brochures, direct-mail advertising and sales promotion products, in addition to print, outdoor and TV/radio advertising. In April 1966, at the New York Auto Show Interview, Chevrolet sales executives confessed no name had actually been chosen for the new car, but did announce that prices of 1967 Chevy Camaro for sale in Rice Lake WI model will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later on cause the Pontiac version, code named the Banshee, to be relabelled Firebird. Over its brief lifetime, the F-car had actually been called by numerous names consisting of Wildcat, Chaparral, Commander and Nova. It’s likewise reported that Chevy thought about utilizing the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no real significance, GM scientists reportedly found the word in a French dictionary as a slang term for “buddy” or “buddy.” It’s reported that Ford Motor Company researchers also found other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch products had already been released using the Panther name, Chevy’s a lot of pressing challenge was to now relabel their new Mustang killer, the Camaro. Camaros are found in Rice Lake WI by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a basic fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in earning extra benefit from alternatives and devices, the Camaro could be bought with nearly 80 factory options and 40 dealer accessories.
Buyers could likewise option up to a bigger 250-inch version of the conventional straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a corporate order forbade equipping it with engines larger than 400 cid. Transmission alternatives included a four-speed manual, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.