While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a vehicle they called the Panther.
All through the summer of 1965 virtually every element of the vehicle’s design and advancement, from preliminary design sketches to clay designs, was photographed and thoroughly documented. Chevy used the possessions to create a 30 -minute motion picture The Camaro for sale in Lancaster MA , which was later revealed on TV and in cinema. They likewise introduced women’s clothing called the Camaro Collection and even a Camaro road race video game.
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In November, Chevy sales executives and innovative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, immediately began work on catalogs, direct mail and sales promotion materials, in addition to print, outdoor and TV/radio marketing. In April 1966, at the New york city Automobile Show Press Conference, Chevrolet sales executives admitted no name had actually been selected for the brand-new vehicle, however did reveal that rates of 1967 Chevy Camaro for sale in Lancaster MA model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac version, code word the Banshee, to be renamed Firebird. Over its short life time, the F-car had actually been called by many names consisting of Wildcat, Chaparral, Leader and Nova. It’s likewise rumored that Chevy thought about using the letters “GM” in the name, and created G-Mini, which evolved into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no genuine significance, GM scientists reportedly found the word in a French dictionary as a slang term for “good friend” or “companion.” It’s reported that Ford Motor Company researchers also found other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch products had actually currently been launched using the Panther name, Chevy’s the majority of pushing challenge was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Lancaster MA by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s pricing of their 1967 Mustang designs which was $2,461 for the basic coupe, $2,692 for a basic fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in making added make money from options and accessories, the Camaro could be bought with nearly 80 factory alternatives and 40 dealer accessories.
Buyers might also option up to a larger 250-inch version of the standard straight 6 engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two versions of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales far from the Corvette, a corporate edict forbade equipping it with engines larger than 400 cid. Transmission alternatives consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.