While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of an automobile they called the Panther.
All through the summer of 1965 virtually every element of the vehicle’s design and development, from initial design sketches to clay designs, was photographed and thoroughly recorded. Chevy utilized the assets to produce a 30 -minute film The Camaro for sale in Hawkins TX , which was later shown on TELEVISION and in cinema. They also introduced women’s clothing called the Camaro Collection and even a Camaro road race game.
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In November, Chevy sales executives and innovative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately began deal with brochures, direct-mail advertising and sales promo materials, together with print, outside and TV/radio advertising. In April 1966, at the New York Auto Show Press Conference, Chevrolet sales executives admitted no name had actually been picked for the new vehicle, however did announce that rates of 1967 Chevy Camaro for sale in Hawkins TX model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code named the Banshee, to be renamed Firebird. Over its brief life time, the F-car had actually been called by many names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy thought about utilizing the letters “GM” in the name, and developed G-Mini, which developed into GeMini and lastly Gemini. However, GM’s upper management vetoed the concept, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly concurred. Although the name has no real significance, GM scientists supposedly discovered the word in a French dictionary as a slang term for “buddy” or “buddy.” It’s reported that Ford Motor Business scientists likewise found other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had actually already been launched using the Panther name, Chevy’s most pressing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Hawkins TX by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s rates of their 1967 Mustang designs which was $2,461 for the standard coupe, $2,692 for a basic fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in earning added benefit from choices and accessories, the Camaro could be bought with nearly 80 factory choices and 40 dealer devices.
Purchasers could also option approximately a bigger 250-inch variation of the basic straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two versions of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a business edict forbade equipping it with engines larger than 400 cid. Transmission alternatives consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.