While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of an automobile they called the Panther.
All through the summertime of 1965 essentially every aspect of the vehicle’s design and advancement, from initial design sketches to clay designs, was photographed and thoroughly recorded. Chevy used the possessions to produce a 30 -minute motion picture The Camaro for sale in Faber VA , which was later revealed on TELEVISION and in movie theaters. They also introduced ladies’s clothing called the Camaro Collection as well as a Camaro roadway race game.
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In November, Chevy sales executives and creative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, instantly started deal with brochures, direct-mail advertising and sales promotion materials, in addition to print, outside and TV/radio advertising. In April 1966, at the New york city Car Show Interview, Chevrolet sales executives admitted no name had actually been selected for the brand-new car, but did announce that prices of 1967 Chevy Camaro for sale in Faber VA design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac variation, code named the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had been called by numerous names including Wildcat, Chaparral, Commander and Nova. It’s likewise rumored that Chevy considered using the letters “GM” in the name, and developed G-Mini, which evolved into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no real meaning, GM scientists apparently discovered the word in a French dictionary as a slang term for “pal” or “buddy.” It’s rumored that Ford Motor Business researchers likewise discovered other meanings, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had actually currently been released using the Panther name, Chevy’s the majority of pressing obstacle was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Faber VA by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a standard fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in earning extra profit from options and accessories, the Camaro could be purchased with nearly 80 factory alternatives and 40 dealership devices.
Purchasers could also option up to a bigger 250-inch version of the basic straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a corporate order forbade equipping it with engines larger than 400 cid. Transmission options consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.