While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the intro of a vehicle they called the Panther.
All through the summertime of 1965 practically every aspect of the car’s design and development, from initial design sketches to clay designs, was photographed and carefully documented. Chevy utilized the assets to create a 30 -minute movie The Camaro for sale in Marshall MI , which was later revealed on TV and in movie theaters. They likewise introduced females’s clothes called the Camaro Collection as well as a Camaro road race online game.
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In November, Chevy sales executives and imaginative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, instantly started deal with brochures, direct mail and sales promo materials, along with print, outside and TV/radio marketing. In April 1966, at the New york city Car Show Interview, Chevrolet sales executives confessed no name had actually been selected for the new car, but did reveal that pricing of 1967 Chevy Camaro for sale in Marshall MI model will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later cause the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had been called by many names consisting of Wildcat, Chaparral, Leader and Nova. It’s likewise rumored that Chevy thought about using the letters “GM” in the name, and created G-Mini, which developed into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management quickly concurred. Although the name has no genuine significance, GM scientists supposedly discovered the word in a French dictionary as a slang term for “friend” or “companion.” It’s reported that Ford Motor Business researchers likewise discovered other meanings, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had actually already been launched utilizing the Panther name, Chevy’s the majority of pressing difficulty was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Marshall MI by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s pricing of their 1967 Mustang designs which was $2,461 for the basic coupe, $2,692 for a basic fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in earning extra benefit from options and accessories, the Camaro could be bought with almost 80 factory options and 40 dealership accessories.
Buyers could likewise choice as much as a bigger 250-inch variation of the conventional straight 6 engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a corporate edict forbade equipping it with engines larger than 400 cid. Transmission options included a four-speed manual, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.