While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of an automobile they called the Panther.
All through the summer of 1965 essentially every aspect of the automobile’s design and development, from preliminary design sketches to clay designs, was photographed and carefully recorded. Chevy used the possessions to develop a 30 -minute movie The Camaro for sale in Dagsboro DE , which was later on shown on TV and in cinema. They likewise presented women’s clothes called the Camaro Collection as well as a Camaro road race video game.
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In November, Chevy sales executives and creative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, right away began work on brochures, direct mail and sales promo materials, along with print, outside and TV/radio advertising. In April 1966, at the New York Automobile Program Interview, Chevrolet sales executives confessed no name had actually been chosen for the new car, however did announce that pricing of 1967 Chevy Camaro for sale in Dagsboro DE design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on cause the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its short lifetime, the F-car had been called by many names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and developed G-Mini, which developed into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine significance, GM researchers apparently discovered the word in a French dictionary as a slang term for “good friend” or “companion.” It’s rumored that Ford Motor Company scientists also discovered other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had actually already been launched using the Panther name, Chevy’s the majority of pressing obstacle was to now rename their new Mustang killer, the Camaro. Camaros are found in Dagsboro DE by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s prices of their 1967 Mustang designs which was $2,461 for the conventional coupe, $2,692 for a standard fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making added profit from options and accessories, the Camaro could be purchased with almost 80 factory choices and 40 dealership accessories.
Buyers could also alternative as much as a larger 250-inch variation of the basic straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a corporate edict forbade equipping it with engines larger than 400 cid. Transmission options included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.