While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a vehicle they called the Panther.
All through the summer season of 1965 practically every aspect of the automobile’s design and development, from initial design sketches to clay models, was photographed and carefully recorded. Chevy used the assets to produce a 30 -minute movie The Camaro for sale in Conestoga PA , which was later shown on TELEVISION and in cinema. They also presented ladies’s clothes called the Camaro Collection and even a Camaro roadway race game.
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In November, Chevy sales executives and imaginative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, immediately began work on brochures, direct-mail advertising and sales promo products, along with print, outside and TV/radio marketing. In April 1966, at the New york city Auto Program Interview, Chevrolet sales executives confessed no name had been selected for the new vehicle, however did announce that pricing of 1967 Chevy Camaro for sale in Conestoga PA model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later trigger the Pontiac version, code named the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had actually been called by numerous names consisting of Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy considered utilizing the letters “GM” in the name, and came up with G-Mini, which progressed into GeMini and lastly Gemini. However, GM’s upper management vetoed the concept, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no genuine meaning, GM researchers supposedly discovered the word in a French dictionary as a slang term for “friend” or “companion.” It’s reported that Ford Motor Company scientists also found other meanings, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had actually currently been released utilizing the Panther name, Chevy’s the majority of pressing obstacle was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Conestoga PA by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s prices of their 1967 Mustang models which was $2,461 for the basic coupe, $2,692 for a conventional fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in making additional make money from alternatives and devices, the Camaro could be ordered with nearly 80 factory choices and 40 dealership devices.
Buyers might likewise alternative approximately a larger 250-inch variation of the conventional straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a corporate order forbade equipping it with engines larger than 400 cid. Transmission alternatives included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.