While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the intro of an automobile they called the Panther.
All through the summertime of 1965 practically every aspect of the car’s design and development, from initial design sketches to clay models, was photographed and thoroughly recorded. Chevy used the assets to produce a 30 -minute motion picture The Camaro for sale in Henrietta TX , which was later shown on TELEVISION and in movie theaters. They likewise introduced females’s clothing called the Camaro Collection as well as a Camaro road race game.
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In November, Chevy sales executives and imaginative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately began work on catalogs, direct-mail advertising and sales promotion materials, in addition to print, outside and TV/radio marketing. In April 1966, at the New york city Auto Program Interview, Chevrolet sales executives admitted no name had been chosen for the new automobile, however did announce that pricing of 1967 Chevy Camaro for sale in Henrietta TX model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later trigger the Pontiac version, code named the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had been called by many names including Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy thought about using the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the idea, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no genuine significance, GM researchers reportedly found the word in a French dictionary as a slang term for “buddy” or “buddy.” It’s reported that Ford Motor Company researchers also found other definitions, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had already been released using the Panther name, Chevy’s many pressing challenge was to now relabel their new Mustang killer, the Camaro. Camaros are found in Henrietta TX by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a basic fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in earning added profit from choices and accessories, the Camaro could be ordered with nearly 80 factory alternatives and 40 dealer accessories.
Buyers could also choice approximately a bigger 250-inch version of the standard straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a corporate edict forbade equipping it with engines larger than 400 cid. Transmission choices consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.