While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the intro of an automobile they called the Panther.
All through the summer of 1965 virtually every aspect of the vehicle’s design and development, from initial design sketches to clay designs, was photographed and carefully documented. Chevy used the possessions to create a 30 -minute film The Camaro for sale in Carver MA , which was later revealed on TV and in movie theaters. They also introduced women’s clothes called the Camaro Collection as well as a Camaro roadway race game.
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In November, Chevy sales executives and innovative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately started work on catalogs, direct mail and sales promo materials, along with print, outside and TV/radio advertising. In April 1966, at the New York Auto Show Press Conference, Chevrolet sales executives admitted no name had actually been chosen for the brand-new vehicle, however did announce that pricing of 1967 Chevy Camaro for sale in Carver MA model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later on cause the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its short life time, the F-car had been called by numerous names including Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy considered utilizing the letters “GM” in the name, and created G-Mini, which evolved into GeMini and finally Gemini. However, GM’s upper management vetoed the concept, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no real significance, GM researchers apparently discovered the word in a French dictionary as a slang term for “friend” or “buddy.” It’s rumored that Ford Motor Business scientists likewise found other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch products had actually currently been launched using the Panther name, Chevy’s most pushing challenge was to now relabel their new Mustang killer, the Camaro. Camaros are found in Carver MA by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the basic coupe, $2,692 for a standard fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in making added profit from options and devices, the Camaro could be ordered with nearly 80 factory options and 40 dealership accessories.
Purchasers could likewise choice up to a larger 250-inch variation of the basic straight 6 engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a corporate order forbade equipping it with engines larger than 400 cid. Transmission options consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.