While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of a car they called the Panther.
All through the summer of 1965 essentially every aspect of the car’s design and development, from preliminary design sketches to clay designs, was photographed and thoroughly documented. Chevy used the assets to develop a 30 -minute film The Camaro for sale in Nitro WV , which was later revealed on TELEVISION and in cinema. They likewise introduced females’s clothes called the Camaro Collection as well as a Camaro road race online game.
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In November, Chevy sales executives and imaginative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, instantly began deal with catalogs, direct-mail advertising and sales promotion materials, along with print, outside and TV/radio advertising. In April 1966, at the New York Car Program Interview, Chevrolet sales executives admitted no name had been chosen for the new automobile, but did announce that pricing of 1967 Chevy Camaro for sale in Nitro WV design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac variation, code word the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had actually been called by lots of names including Wildcat, Chaparral, Commander and Nova. It’s likewise rumored that Chevy considered using the letters “GM” in the name, and developed G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the idea, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly concurred. Although the name has no real meaning, GM scientists supposedly found the word in a French dictionary as a slang term for “friend” or “companion.” It’s reported that Ford Motor Company researchers likewise found other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had already been launched utilizing the Panther name, Chevy’s a lot of pressing obstacle was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Nitro WV by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s pricing of their 1967 Mustang designs which was $2,461 for the basic coupe, $2,692 for a basic fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in earning added profit from choices and accessories, the Camaro could be ordered with nearly 80 factory alternatives and 40 dealership accessories.
Buyers might also choice up to a bigger 250-inch version of the basic straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a corporate edict forbade equipping it with engines larger than 400 cid. Transmission alternatives included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.