While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the intro of an automobile they called the Panther.
All through the summertime of 1965 practically every element of the vehicle’s design and advancement, from initial design sketches to clay models, was photographed and carefully recorded. Chevy used the possessions to produce a 30 -minute film The Camaro for sale in Hammond IL , which was later revealed on TELEVISION and in cinema. They also introduced women’s clothing called the Camaro Collection as well as a Camaro roadway race game.
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In November, Chevy sales executives and innovative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately began work on brochures, direct mail and sales promo products, together with print, outside and TV/radio advertising. In April 1966, at the New york city Automobile Show Interview, Chevrolet sales executives admitted no name had actually been selected for the new automobile, however did announce that prices of 1967 Chevy Camaro for sale in Hammond IL design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later trigger the Pontiac version, code named the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had been called by lots of names including Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy thought about utilizing the letters “GM” in the name, and developed G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no real meaning, GM scientists supposedly discovered the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s reported that Ford Motor Company researchers likewise found other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had actually currently been launched using the Panther name, Chevy’s many pressing challenge was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Hammond IL by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s prices of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a standard fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in making additional make money from options and devices, the Camaro could be purchased with almost 80 factory alternatives and 40 dealership devices.
Purchasers could also choice approximately a larger 250-inch version of the standard straight 6 engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a corporate order prohibited equipping it with engines larger than 400 cid. Transmission alternatives included a four-speed manual, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.