While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a car they called the Panther.
All through the summer of 1965 virtually every element of the automobile’s design and development, from initial design sketches to clay models, was photographed and carefully documented. Chevy used the possessions to produce a 30 -minute motion picture The Camaro for sale in Runnells IA , which was later on revealed on TELEVISION and in cinema. They also presented women’s clothes called the Camaro Collection as well as a Camaro roadway race game.
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In November, Chevy sales executives and innovative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, right away began work on catalogs, direct-mail advertising and sales promotion products, together with print, outside and TV/radio advertising. In April 1966, at the New york city Car Program Interview, Chevrolet sales executives admitted no name had actually been picked for the new vehicle, however did announce that prices of 1967 Chevy Camaro for sale in Runnells IA model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later cause the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its brief life time, the F-car had actually been called by lots of names including Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy thought about utilizing the letters “GM” in the name, and came up with G-Mini, which progressed into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no real significance, GM scientists supposedly found the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s rumored that Ford Motor Business researchers likewise discovered other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had actually already been launched using the Panther name, Chevy’s the majority of pushing obstacle was to now rename their new Mustang killer, the Camaro. Camaros are found in Runnells IA by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s rates of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a standard fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in earning additional benefit from alternatives and accessories, the Camaro could be ordered with nearly 80 factory options and 40 dealership accessories.
Purchasers might likewise alternative up to a larger 250-inch version of the standard straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two versions of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a business order prohibited equipping it with engines larger than 400 cid. Transmission alternatives consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.