While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a car they called the Panther.
All through the summer of 1965 practically every aspect of the car’s design and advancement, from preliminary design sketches to clay designs, was photographed and carefully recorded. Chevy utilized the possessions to create a 30 -minute film The Camaro for sale in Middleburg VA , which was later revealed on TELEVISION and in cinema. They likewise introduced ladies’s clothing called the Camaro Collection as well as a Camaro roadway race game.
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In November, Chevy sales executives and creative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately began work on catalogs, direct mail and sales promo products, together with print, outdoor and TV/radio marketing. In April 1966, at the New york city Car Show Press Conference, Chevrolet sales executives admitted no name had actually been picked for the brand-new automobile, however did announce that rates of 1967 Chevy Camaro for sale in Middleburg VA model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later cause the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had been called by lots of names including Wildcat, Chaparral, Leader and Nova. It’s likewise reported that Chevy thought about utilizing the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and lastly Gemini. However, GM’s upper management banned the idea, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no genuine significance, GM scientists reportedly found the word in a French dictionary as a slang term for “pal” or “buddy.” It’s rumored that Ford Motor Company scientists likewise found other definitions, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had actually currently been launched using the Panther name, Chevy’s many pressing obstacle was to now relabel their new Mustang killer, the Camaro. Camaros are found in Middleburg VA by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a standard fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in making extra benefit from options and accessories, the Camaro could be bought with almost 80 factory choices and 40 dealer devices.
Purchasers could also choice approximately a bigger 250-inch variation of the basic straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a business order prohibited equipping it with engines larger than 400 cid. Transmission alternatives included a four-speed manual, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.