While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of a vehicle they called the Panther.
All through the summer of 1965 virtually every aspect of the automobile’s design and advancement, from preliminary design sketches to clay models, was photographed and carefully documented. Chevy used the possessions to develop a 30 -minute film The Camaro for sale in Hull MA , which was later revealed on TELEVISION and in movie theaters. They likewise introduced females’s clothes called the Camaro Collection as well as a Camaro roadway race online game.
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In November, Chevy sales executives and innovative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, right away began deal with brochures, direct mail and sales promotion products, along with print, outdoor and TV/radio marketing. In April 1966, at the New york city Auto Show Press Conference, Chevrolet sales executives confessed no name had actually been selected for the brand-new car, however did announce that prices of 1967 Chevy Camaro for sale in Hull MA model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later on cause the Pontiac variation, code named the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had actually been called by many names consisting of Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy thought about utilizing the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the idea, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly concurred. Although the name has no real significance, GM scientists supposedly found the word in a French dictionary as a slang term for “good friend” or “companion.” It’s reported that Ford Motor Company scientists likewise found other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch products had actually already been released utilizing the Panther name, Chevy’s the majority of pressing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Hull MA by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the basic coupe, $2,692 for a conventional fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making additional benefit from options and accessories, the Camaro could be purchased with almost 80 factory alternatives and 40 dealer devices.
Purchasers could likewise option approximately a bigger 250-inch version of the standard straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a business order forbade equipping it with engines larger than 400 cid. Transmission options consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.