While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of a car they called the Panther.
All through the summertime of 1965 virtually every element of the car’s design and development, from preliminary design sketches to clay designs, was photographed and carefully documented. Chevy used the possessions to develop a 30 -minute movie The Camaro for sale in Gardner IL , which was later shown on TELEVISION and in movie theaters. They also introduced women’s clothes called the Camaro Collection and even a Camaro roadway race game.
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In November, Chevy sales executives and innovative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately started deal with catalogs, direct mail and sales promotion materials, together with print, outdoor and TV/radio marketing. In April 1966, at the New York Car Show Press Conference, Chevrolet sales executives admitted no name had actually been chosen for the new car, but did reveal that prices of 1967 Chevy Camaro for sale in Gardner IL model will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later on cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its brief life time, the F-car had been called by many names including Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and developed G-Mini, which developed into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no real significance, GM researchers apparently discovered the word in a French dictionary as a slang term for “good friend” or “companion.” It’s rumored that Ford Motor Business researchers also discovered other meanings, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had actually currently been released using the Panther name, Chevy’s many pressing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Gardner IL by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s prices of their 1967 Mustang models which was $2,461 for the conventional coupe, $2,692 for a basic fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in earning added profit from options and accessories, the Camaro could be bought with almost 80 factory options and 40 dealership accessories.
Buyers might likewise option up to a larger 250-inch variation of the conventional straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a corporate order forbade equipping it with engines larger than 400 cid. Transmission alternatives consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.