While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of a vehicle they called the Panther.
All through the summer season of 1965 virtually every element of the vehicle’s design and advancement, from initial design sketches to clay designs, was photographed and thoroughly recorded. Chevy utilized the assets to produce a 30 -minute film The Camaro for sale in Dover Afb DE , which was later revealed on TELEVISION and in movie theaters. They likewise introduced females’s clothes called the Camaro Collection as well as a Camaro roadway race game.
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In November, Chevy sales executives and creative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, instantly started work on brochures, direct-mail advertising and sales promo materials, in addition to print, outdoor and TV/radio advertising. In April 1966, at the New York Car Program Press Conference, Chevrolet sales executives confessed no name had been picked for the new automobile, but did reveal that pricing of 1967 Chevy Camaro for sale in Dover Afb DE model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later on cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its brief life time, the F-car had actually been called by many names consisting of Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy thought about using the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and lastly Gemini. However, GM’s upper management banned the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no genuine significance, GM scientists reportedly found the word in a French dictionary as a slang term for “pal” or “buddy.” It’s rumored that Ford Motor Business researchers likewise discovered other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch products had currently been released using the Panther name, Chevy’s a lot of pressing difficulty was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Dover Afb DE by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s rates of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a standard fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making extra benefit from choices and devices, the Camaro could be purchased with nearly 80 factory choices and 40 dealership devices.
Buyers might likewise choice approximately a bigger 250-inch variation of the standard straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a corporate order prohibited equipping it with engines larger than 400 cid. Transmission options consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.