While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of an automobile they called the Panther.
All through the summer of 1965 practically every element of the car’s design and development, from initial design sketches to clay designs, was photographed and thoroughly documented. Chevy used the assets to create a 30 -minute movie The Camaro for sale in Bonaparte IA , which was later on shown on TV and in movie theaters. They also presented ladies’s clothing called the Camaro Collection as well as a Camaro roadway race game.
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In November, Chevy sales executives and imaginative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately began work on catalogs, direct mail and sales promotion materials, together with print, outside and TV/radio marketing. In April 1966, at the New York Auto Program Interview, Chevrolet sales executives admitted no name had been picked for the brand-new car, however did announce that pricing of 1967 Chevy Camaro for sale in Bonaparte IA model will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac version, code named the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had been called by many names including Wildcat, Chaparral, Leader and Nova. It’s likewise rumored that Chevy thought about using the letters “GM” in the name, and created G-Mini, which progressed into GeMini and lastly Gemini. However, GM’s upper management vetoed the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management quickly concurred. Although the name has no real significance, GM researchers apparently discovered the word in a French dictionary as a slang term for “friend” or “buddy.” It’s rumored that Ford Motor Company researchers also discovered other meanings, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had actually currently been launched utilizing the Panther name, Chevy’s most pressing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Bonaparte IA by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s prices of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a standard fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in making additional profit from choices and accessories, the Camaro could be purchased with almost 80 factory choices and 40 dealership devices.
Buyers could also alternative approximately a bigger 250-inch variation of the conventional straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a corporate order forbade equipping it with engines larger than 400 cid. Transmission choices included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.