While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the intro of an automobile they called the Panther.
All through the summer of 1965 virtually every aspect of the automobile’s design and development, from preliminary design sketches to clay designs, was photographed and carefully recorded. Chevy utilized the possessions to produce a 30 -minute film The Camaro for sale in Whitehall PA , which was later on revealed on TELEVISION and in cinema. They also presented females’s clothing called the Camaro Collection and even a Camaro road race video game.
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In November, Chevy sales executives and imaginative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, right away began work on catalogs, direct mail and sales promo products, together with print, outside and TV/radio advertising. In April 1966, at the New York Car Show Press Conference, Chevrolet sales executives confessed no name had actually been selected for the brand-new automobile, however did announce that rates of 1967 Chevy Camaro for sale in Whitehall PA design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later trigger the Pontiac version, code named the Banshee, to be renamed Firebird. Over its short life time, the F-car had actually been called by lots of names including Wildcat, Chaparral, Commander and Nova. It’s likewise rumored that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and finally Gemini. However, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no real meaning, GM scientists supposedly found the word in a French dictionary as a slang term for “friend” or “companion.” It’s reported that Ford Motor Company scientists likewise found other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had currently been released using the Panther name, Chevy’s most pressing obstacle was to now relabel their new Mustang killer, the Camaro. Camaros are found in Whitehall PA by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a basic fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in earning additional profit from alternatives and devices, the Camaro could be bought with nearly 80 factory choices and 40 dealer devices.
Purchasers could likewise choice as much as a larger 250-inch variation of the basic straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two versions of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a corporate order prohibited equipping it with engines larger than 400 cid. Transmission alternatives consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.