While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the intro of a car they called the Panther.
All through the summertime of 1965 essentially every aspect of the car’s design and development, from preliminary design sketches to clay models, was photographed and thoroughly documented. Chevy utilized the assets to develop a 30 -minute film The Camaro for sale in Hockessin DE , which was later on revealed on TELEVISION and in movie theaters. They also presented ladies’s clothing called the Camaro Collection as well as a Camaro roadway race video game.
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In November, Chevy sales executives and innovative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, immediately started deal with catalogs, direct mail and sales promo products, along with print, outdoor and TV/radio advertising. In April 1966, at the New York Automobile Program Press Conference, Chevrolet sales executives confessed no name had been selected for the new car, but did announce that rates of 1967 Chevy Camaro for sale in Hockessin DE model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac version, code named the Banshee, to be relabelled Firebird. Over its short life time, the F-car had actually been called by many names consisting of Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered utilizing the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no genuine meaning, GM researchers apparently discovered the word in a French dictionary as a slang term for “buddy” or “buddy.” It’s reported that Ford Motor Company scientists likewise found other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch materials had actually currently been released using the Panther name, Chevy’s most pressing challenge was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Hockessin DE by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s rates of their 1967 Mustang designs which was $2,461 for the standard coupe, $2,692 for a standard fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making extra profit from options and devices, the Camaro could be bought with nearly 80 factory choices and 40 dealership devices.
Purchasers might also alternative up to a bigger 250-inch variation of the standard straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a corporate order forbade equipping it with engines larger than 400 cid. Transmission choices consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.