While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of a vehicle they called the Panther.
All through the summer of 1965 essentially every element of the automobile’s design and advancement, from preliminary design sketches to clay designs, was photographed and carefully documented. Chevy used the possessions to develop a 30 -minute film The Camaro for sale in Afton WI , which was later revealed on TV and in movie theaters. They likewise presented ladies’s clothing called the Camaro Collection and even a Camaro road race video game.
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In November, Chevy sales executives and creative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately began deal with catalogs, direct-mail advertising and sales promotion materials, along with print, outside and TV/radio marketing. In April 1966, at the New york city Car Program Interview, Chevrolet sales executives admitted no name had actually been picked for the new car, however did announce that pricing of 1967 Chevy Camaro for sale in Afton WI design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on cause the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its brief lifetime, the F-car had actually been called by many names including Wildcat, Chaparral, Commander and Nova. It’s likewise reported that Chevy thought about using the letters “GM” in the name, and created G-Mini, which evolved into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no real significance, GM scientists reportedly found the word in a French dictionary as a slang term for “friend” or “companion.” It’s reported that Ford Motor Company researchers likewise found other definitions, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had already been launched using the Panther name, Chevy’s most pressing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Afton WI by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s rates of their 1967 Mustang designs which was $2,461 for the standard coupe, $2,692 for a conventional fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making additional profit from alternatives and devices, the Camaro could be ordered with almost 80 factory alternatives and 40 dealership accessories.
Buyers might also alternative up to a larger 250-inch version of the basic straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales far from the Corvette, a business order prohibited equipping it with engines larger than 400 cid. Transmission choices consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.