While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of an automobile they called the Panther.
All through the summertime of 1965 practically every aspect of the vehicle’s design and advancement, from initial design sketches to clay models, was photographed and carefully recorded. Chevy utilized the possessions to produce a 30 -minute film The Camaro for sale in Nelsonville OH , which was later shown on TV and in movie theaters. They likewise presented women’s clothing called the Camaro Collection and even a Camaro road race online game.
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In November, Chevy sales executives and creative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately started work on catalogs, direct mail and sales promo materials, in addition to print, outdoor and TV/radio marketing. In April 1966, at the New york city Automobile Program Press Conference, Chevrolet sales executives admitted no name had actually been chosen for the brand-new car, however did announce that rates of 1967 Chevy Camaro for sale in Nelsonville OH design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later on trigger the Pontiac variation, code named the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had been called by many names including Wildcat, Chaparral, Leader and Nova. It’s likewise rumored that Chevy considered utilizing the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the idea, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no real significance, GM scientists supposedly found the word in a French dictionary as a slang term for “pal” or “buddy.” It’s reported that Ford Motor Business researchers also discovered other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch materials had actually already been released using the Panther name, Chevy’s the majority of pressing obstacle was to now rename their new Mustang killer, the Camaro. Camaros are found in Nelsonville OH by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a standard fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in earning added profit from options and devices, the Camaro could be bought with almost 80 factory choices and 40 dealer devices.
Buyers could likewise option approximately a bigger 250-inch version of the basic straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a business order forbade equipping it with engines larger than 400 cid. Transmission options consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.