While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a vehicle they called the Panther.
All through the summer season of 1965 virtually every element of the car’s design and development, from preliminary design sketches to clay designs, was photographed and carefully documented. Chevy used the possessions to produce a 30 -minute motion picture The Camaro for sale in Budd Lake NJ , which was later on shown on TV and in cinema. They also introduced ladies’s clothing called the Camaro Collection as well as a Camaro road race game.
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In November, Chevy sales executives and imaginative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, instantly began deal with brochures, direct mail and sales promo materials, along with print, outdoor and TV/radio marketing. In April 1966, at the New york city Auto Program Press Conference, Chevrolet sales executives admitted no name had been picked for the new vehicle, but did announce that prices of 1967 Chevy Camaro for sale in Budd Lake NJ design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later on trigger the Pontiac version, code word the Banshee, to be renamed Firebird. Over its brief life time, the F-car had been called by numerous names including Wildcat, Chaparral, Leader and Nova. It’s likewise rumored that Chevy considered utilizing the letters “GM” in the name, and created G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management vetoed the idea, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management rapidly concurred. Although the name has no genuine significance, GM scientists apparently found the word in a French dictionary as a slang term for “pal” or “buddy.” It’s reported that Ford Motor Business scientists likewise discovered other definitions, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had actually already been launched utilizing the Panther name, Chevy’s the majority of pressing difficulty was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Budd Lake NJ by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s rates of their 1967 Mustang designs which was $2,461 for the standard coupe, $2,692 for a standard fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in earning additional profit from alternatives and accessories, the Camaro could be purchased with almost 80 factory choices and 40 dealership devices.
Purchasers could also option as much as a larger 250-inch variation of the basic straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a corporate edict forbade equipping it with engines larger than 400 cid. Transmission alternatives consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.