While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of a vehicle they called the Panther.
All through the summertime of 1965 virtually every element of the vehicle’s design and development, from initial design sketches to clay designs, was photographed and thoroughly recorded. Chevy used the assets to develop a 30 -minute movie The Camaro for sale in Winslow AZ , which was later on shown on TELEVISION and in cinema. They likewise presented women’s clothing called the Camaro Collection and even a Camaro road race game.
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In November, Chevy sales executives and innovative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, right away started work on brochures, direct-mail advertising and sales promotion materials, in addition to print, outside and TV/radio advertising. In April 1966, at the New york city Car Program Press Conference, Chevrolet sales executives admitted no name had been chosen for the new car, but did reveal that pricing of 1967 Chevy Camaro for sale in Winslow AZ design will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had actually been called by many names including Wildcat, Chaparral, Commander and Nova. It’s likewise reported that Chevy considered using the letters “GM” in the name, and developed G-Mini, which developed into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the idea, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no real meaning, GM scientists apparently discovered the word in a French dictionary as a slang term for “pal” or “companion.” It’s reported that Ford Motor Company scientists also discovered other meanings, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch products had actually currently been launched utilizing the Panther name, Chevy’s the majority of pressing obstacle was to now relabel their new Mustang killer, the Camaro. Camaros are found in Winslow AZ by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s prices of their 1967 Mustang designs which was $2,461 for the conventional coupe, $2,692 for a standard fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making additional make money from choices and devices, the Camaro could be ordered with nearly 80 factory options and 40 dealer accessories.
Buyers could also option approximately a larger 250-inch version of the conventional straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a corporate edict prohibited equipping it with engines larger than 400 cid. Transmission options consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.