While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of a car they called the Panther.
All through the summer season of 1965 virtually every aspect of the vehicle’s design and development, from preliminary design sketches to clay designs, was photographed and thoroughly documented. Chevy used the assets to develop a 30 -minute film The Camaro for sale in Winnfield LA , which was later on shown on TELEVISION and in movie theaters. They also presented females’s clothes called the Camaro Collection and even a Camaro roadway race game.
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In November, Chevy sales executives and creative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, right away started work on catalogs, direct-mail advertising and sales promotion materials, together with print, outside and TV/radio advertising. In April 1966, at the New york city Auto Program Interview, Chevrolet sales executives admitted no name had been picked for the brand-new vehicle, but did announce that rates of 1967 Chevy Camaro for sale in Winnfield LA design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later on cause the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its brief lifetime, the F-car had been called by lots of names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and created G-Mini, which developed into GeMini and lastly Gemini. However, GM’s upper management banned the concept, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no real significance, GM researchers supposedly discovered the word in a French dictionary as a slang term for “friend” or “companion.” It’s rumored that Ford Motor Business researchers also found other definitions, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had currently been launched utilizing the Panther name, Chevy’s many pushing obstacle was to now relabel their new Mustang killer, the Camaro. Camaros are found in Winnfield LA by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s pricing of their 1967 Mustang designs which was $2,461 for the conventional coupe, $2,692 for a basic fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in making extra profit from choices and devices, the Camaro could be ordered with almost 80 factory alternatives and 40 dealership devices.
Purchasers could likewise option as much as a bigger 250-inch version of the conventional straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a corporate order prohibited equipping it with engines larger than 400 cid. Transmission choices included a four-speed manual, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.