While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of a vehicle they called the Panther.
All through the summertime of 1965 practically every element of the vehicle’s design and development, from initial design sketches to clay designs, was photographed and thoroughly documented. Chevy utilized the assets to develop a 30 -minute movie The Camaro for sale in Whitehall WI , which was later on shown on TV and in cinema. They also presented ladies’s clothing called the Camaro Collection and even a Camaro road race video game.
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In November, Chevy sales executives and imaginative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately began work on brochures, direct mail and sales promo products, along with print, outside and TV/radio advertising. In April 1966, at the New york city Auto Show Press Conference, Chevrolet sales executives confessed no name had been picked for the new automobile, but did reveal that rates of 1967 Chevy Camaro for sale in Whitehall WI model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later cause the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had actually been called by lots of names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy thought about utilizing the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the concept, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly concurred. Although the name has no genuine meaning, GM researchers supposedly discovered the word in a French dictionary as a slang term for “pal” or “buddy.” It’s rumored that Ford Motor Company scientists likewise found other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch products had already been released utilizing the Panther name, Chevy’s most pushing challenge was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Whitehall WI by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a standard fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in earning extra profit from choices and devices, the Camaro could be bought with nearly 80 factory options and 40 dealer accessories.
Buyers might also option as much as a bigger 250-inch variation of the standard straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a corporate order prohibited equipping it with engines larger than 400 cid. Transmission choices consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.