While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a vehicle they called the Panther.
All through the summer season of 1965 essentially every element of the vehicle’s design and advancement, from initial design sketches to clay designs, was photographed and carefully documented. Chevy utilized the assets to produce a 30 -minute film The Camaro for sale in Westwood CA , which was later revealed on TV and in movie theaters. They likewise presented ladies’s clothing called the Camaro Collection and even a Camaro roadway race video game.
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In November, Chevy sales executives and innovative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, right away began deal with catalogs, direct-mail advertising and sales promotion products, together with print, outside and TV/radio marketing. In April 1966, at the New York Automobile Show Interview, Chevrolet sales executives admitted no name had been selected for the brand-new automobile, but did reveal that prices of 1967 Chevy Camaro for sale in Westwood CA design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later trigger the Pontiac variation, code named the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had actually been called by lots of names consisting of Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management quickly concurred. Although the name has no real significance, GM researchers reportedly found the word in a French dictionary as a slang term for “friend” or “companion.” It’s rumored that Ford Motor Business researchers likewise found other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch materials had actually already been released using the Panther name, Chevy’s the majority of pressing difficulty was to now rename their new Mustang killer, the Camaro. Camaros are found in Westwood CA by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the basic coupe, $2,692 for a basic fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in making added benefit from alternatives and accessories, the Camaro could be purchased with almost 80 factory options and 40 dealer devices.
Buyers might also option as much as a larger 250-inch variation of the basic straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a corporate order prohibited equipping it with engines larger than 400 cid. Transmission options consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.