While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the intro of an automobile they called the Panther.
All through the summer season of 1965 practically every element of the vehicle’s design and advancement, from initial design sketches to clay models, was photographed and carefully documented. Chevy used the possessions to create a 30 -minute motion picture The Camaro for sale in Westport KY , which was later on shown on TELEVISION and in cinema. They likewise presented women’s clothing called the Camaro Collection and even a Camaro road race video game.
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In November, Chevy sales executives and creative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately started work on catalogs, direct-mail advertising and sales promo materials, in addition to print, outside and TV/radio marketing. In April 1966, at the New york city Automobile Show Press Conference, Chevrolet sales executives confessed no name had been chosen for the new automobile, however did announce that rates of 1967 Chevy Camaro for sale in Westport KY model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later on cause the Pontiac version, code named the Banshee, to be renamed Firebird. Over its short life time, the F-car had actually been called by many names including Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy thought about utilizing the letters “GM” in the name, and came up with G-Mini, which progressed into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the idea, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no real meaning, GM scientists reportedly discovered the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s reported that Ford Motor Business researchers likewise found other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had actually currently been released using the Panther name, Chevy’s the majority of pushing challenge was to now relabel their new Mustang killer, the Camaro. Camaros are found in Westport KY by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the basic coupe, $2,692 for a basic fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in making added benefit from choices and accessories, the Camaro could be purchased with almost 80 factory choices and 40 dealer devices.
Buyers could also choice approximately a larger 250-inch version of the conventional straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two versions of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a business order forbade equipping it with engines larger than 400 cid. Transmission choices included a four-speed manual, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.