While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of a vehicle they called the Panther.
All through the summer season of 1965 essentially every element of the car’s design and development, from preliminary design sketches to clay designs, was photographed and carefully recorded. Chevy used the assets to produce a 30 -minute movie The Camaro for sale in Westland MI , which was later on shown on TELEVISION and in cinema. They likewise introduced ladies’s clothing called the Camaro Collection and even a Camaro roadway race video game.
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In November, Chevy sales executives and creative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, right away began work on brochures, direct mail and sales promo materials, in addition to print, outside and TV/radio advertising. In April 1966, at the New york city Car Show Press Conference, Chevrolet sales executives admitted no name had actually been selected for the new automobile, however did reveal that prices of 1967 Chevy Camaro for sale in Westland MI design will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had actually been called by lots of names including Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy thought about utilizing the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no real meaning, GM scientists reportedly discovered the word in a French dictionary as a slang term for “good friend” or “companion.” It’s reported that Ford Motor Company researchers also found other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch products had already been launched utilizing the Panther name, Chevy’s the majority of pressing obstacle was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Westland MI by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s prices of their 1967 Mustang designs which was $2,461 for the standard coupe, $2,692 for a conventional fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making additional make money from alternatives and accessories, the Camaro could be ordered with almost 80 factory choices and 40 dealership accessories.
Buyers could likewise option as much as a bigger 250-inch version of the conventional straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales far from the Corvette, a corporate edict forbade equipping it with engines larger than 400 cid. Transmission options consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.