While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a vehicle they called the Panther.
All through the summer of 1965 essentially every element of the vehicle’s design and advancement, from initial design sketches to clay designs, was photographed and carefully documented. Chevy used the assets to create a 30 -minute film The Camaro for sale in West Stockbridge MA , which was later on revealed on TV and in cinema. They likewise presented women’s clothing called the Camaro Collection and even a Camaro road race game.
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In November, Chevy sales executives and innovative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately began work on brochures, direct-mail advertising and sales promo products, along with print, outdoor and TV/radio advertising. In April 1966, at the New york city Auto Program Press Conference, Chevrolet sales executives admitted no name had actually been chosen for the brand-new car, however did announce that pricing of 1967 Chevy Camaro for sale in West Stockbridge MA design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its short lifetime, the F-car had actually been called by numerous names including Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and created G-Mini, which developed into GeMini and lastly Gemini. However, GM’s upper management vetoed the idea, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine meaning, GM researchers supposedly discovered the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s reported that Ford Motor Company researchers also found other meanings, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had actually already been launched utilizing the Panther name, Chevy’s a lot of pressing challenge was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in West Stockbridge MA by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a conventional fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in earning extra benefit from choices and devices, the Camaro could be bought with almost 80 factory options and 40 dealership devices.
Purchasers might likewise alternative approximately a larger 250-inch variation of the basic straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales far from the Corvette, a business edict forbade equipping it with engines larger than 400 cid. Transmission alternatives included a four-speed manual, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.