While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a car they called the Panther.
All through the summertime of 1965 essentially every element of the car’s design and advancement, from preliminary design sketches to clay designs, was photographed and carefully documented. Chevy used the assets to produce a 30 -minute motion picture The Camaro for sale in West End NC , which was later on revealed on TELEVISION and in cinema. They also introduced ladies’s clothing called the Camaro Collection and even a Camaro road race game.
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In November, Chevy sales executives and imaginative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, instantly started deal with brochures, direct mail and sales promo materials, together with print, outside and TV/radio marketing. In April 1966, at the New York Automobile Program Interview, Chevrolet sales executives admitted no name had been selected for the brand-new car, but did announce that rates of 1967 Chevy Camaro for sale in West End NC model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its short lifetime, the F-car had actually been called by many names including Wildcat, Chaparral, Commander and Nova. It’s likewise rumored that Chevy thought about utilizing the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no real significance, GM researchers supposedly found the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s reported that Ford Motor Business researchers also found other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch products had currently been launched using the Panther name, Chevy’s many pressing difficulty was to now relabel their new Mustang killer, the Camaro. Camaros are found in West End NC by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s prices of their 1967 Mustang models which was $2,461 for the basic coupe, $2,692 for a basic fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making extra make money from choices and accessories, the Camaro could be ordered with almost 80 factory options and 40 dealership accessories.
Buyers might likewise choice up to a larger 250-inch variation of the basic straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales far from the Corvette, a corporate edict prohibited equipping it with engines larger than 400 cid. Transmission options consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.