While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of an automobile they called the Panther.
All through the summertime of 1965 practically every aspect of the car’s design and advancement, from initial design sketches to clay models, was photographed and carefully recorded. Chevy utilized the assets to produce a 30 -minute motion picture The Camaro for sale in Wendover UT , which was later on shown on TELEVISION and in cinema. They also presented women’s clothes called the Camaro Collection as well as a Camaro road race video game.
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In November, Chevy sales executives and imaginative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately began work on catalogs, direct mail and sales promotion materials, together with print, outdoor and TV/radio marketing. In April 1966, at the New york city Car Program Interview, Chevrolet sales executives confessed no name had actually been chosen for the new automobile, but did reveal that prices of 1967 Chevy Camaro for sale in Wendover UT model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac version, code named the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had been called by lots of names consisting of Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and created G-Mini, which evolved into GeMini and lastly Gemini. However, GM’s upper management banned the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine meaning, GM researchers apparently discovered the word in a French dictionary as a slang term for “buddy” or “companion.” It’s rumored that Ford Motor Company researchers likewise found other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had actually currently been launched utilizing the Panther name, Chevy’s the majority of pressing challenge was to now relabel their new Mustang killer, the Camaro. Camaros are found in Wendover UT by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s pricing of their 1967 Mustang designs which was $2,461 for the standard coupe, $2,692 for a conventional fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in earning additional benefit from options and devices, the Camaro could be ordered with nearly 80 factory choices and 40 dealer accessories.
Buyers might likewise alternative up to a larger 250-inch version of the basic straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a business edict prohibited equipping it with engines larger than 400 cid. Transmission choices consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.