While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a vehicle they called the Panther.
All through the summertime of 1965 practically every element of the vehicle’s design and development, from preliminary design sketches to clay models, was photographed and carefully documented. Chevy utilized the assets to produce a 30 -minute motion picture The Camaro for sale in Walton KY , which was later on shown on TELEVISION and in cinema. They likewise presented ladies’s clothing called the Camaro Collection and even a Camaro roadway race online game.
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In November, Chevy sales executives and innovative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, instantly started deal with catalogs, direct mail and sales promotion materials, together with print, outside and TV/radio advertising. In April 1966, at the New york city Auto Show Interview, Chevrolet sales executives confessed no name had actually been picked for the brand-new automobile, however did announce that pricing of 1967 Chevy Camaro for sale in Walton KY model will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its short lifetime, the F-car had been called by many names consisting of Wildcat, Chaparral, Leader and Nova. It’s likewise reported that Chevy considered using the letters “GM” in the name, and developed G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management vetoed the idea, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no genuine meaning, GM scientists reportedly discovered the word in a French dictionary as a slang term for “buddy” or “companion.” It’s reported that Ford Motor Business scientists also found other meanings, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch products had actually currently been released using the Panther name, Chevy’s the majority of pushing challenge was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Walton KY by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s rates of their 1967 Mustang models which was $2,461 for the basic coupe, $2,692 for a standard fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making additional make money from choices and devices, the Camaro could be bought with almost 80 factory alternatives and 40 dealer accessories.
Buyers might also option up to a bigger 250-inch version of the basic straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a corporate edict forbade equipping it with engines larger than 400 cid. Transmission options included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.