While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the intro of an automobile they called the Panther.
All through the summer season of 1965 essentially every aspect of the automobile’s design and advancement, from preliminary design sketches to clay designs, was photographed and carefully documented. Chevy used the possessions to develop a 30 -minute film The Camaro for sale in Versailles KY , which was later shown on TELEVISION and in movie theaters. They likewise presented women’s clothes called the Camaro Collection and even a Camaro road race video game.
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In November, Chevy sales executives and innovative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, instantly began work on catalogs, direct-mail advertising and sales promotion materials, in addition to print, outdoor and TV/radio advertising. In April 1966, at the New york city Car Program Interview, Chevrolet sales executives confessed no name had actually been picked for the brand-new automobile, however did announce that prices of 1967 Chevy Camaro for sale in Versailles KY design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later on trigger the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its brief life time, the F-car had actually been called by lots of names including Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy thought about using the letters “GM” in the name, and created G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management vetoed the concept, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no real meaning, GM scientists supposedly found the word in a French dictionary as a slang term for “friend” or “buddy.” It’s rumored that Ford Motor Company scientists likewise discovered other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had already been released using the Panther name, Chevy’s most pushing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Versailles KY by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a basic fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making extra profit from alternatives and accessories, the Camaro could be bought with nearly 80 factory alternatives and 40 dealer accessories.
Purchasers could likewise choice up to a larger 250-inch version of the basic straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a business order prohibited equipping it with engines larger than 400 cid. Transmission choices consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the brand-new three-speed “Turbo Hydra-Matic 350”.