While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a vehicle they called the Panther.
All through the summertime of 1965 virtually every aspect of the vehicle’s design and development, from initial design sketches to clay models, was photographed and carefully documented. Chevy utilized the assets to produce a 30 -minute film The Camaro for sale in Tyner NC , which was later on revealed on TELEVISION and in movie theaters. They also presented females’s clothing called the Camaro Collection and even a Camaro roadway race video game.
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In November, Chevy sales executives and innovative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, right away started work on brochures, direct-mail advertising and sales promotion products, together with print, outdoor and TV/radio advertising. In April 1966, at the New York Automobile Program Interview, Chevrolet sales executives admitted no name had actually been picked for the new automobile, but did announce that rates of 1967 Chevy Camaro for sale in Tyner NC model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had actually been called by lots of names including Wildcat, Chaparral, Leader and Nova. It’s likewise reported that Chevy thought about using the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no real significance, GM researchers reportedly found the word in a French dictionary as a slang term for “friend” or “companion.” It’s reported that Ford Motor Business scientists also found other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch materials had actually currently been launched utilizing the Panther name, Chevy’s many pressing difficulty was to now rename their new Mustang killer, the Camaro. Camaros are found in Tyner NC by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a conventional fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in earning additional profit from alternatives and accessories, the Camaro could be ordered with almost 80 factory options and 40 dealership accessories.
Buyers could likewise alternative up to a larger 250-inch version of the basic straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales far from the Corvette, a business order prohibited equipping it with engines larger than 400 cid. Transmission options consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.