While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of an automobile they called the Panther.
All through the summer of 1965 virtually every element of the car’s design and advancement, from preliminary design sketches to clay designs, was photographed and thoroughly documented. Chevy used the possessions to produce a 30 -minute film The Camaro for sale in Tuskegee Institute AL , which was later shown on TV and in movie theaters. They likewise presented ladies’s clothing called the Camaro Collection as well as a Camaro roadway race online game.
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In November, Chevy sales executives and innovative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, instantly began work on catalogs, direct-mail advertising and sales promo products, in addition to print, outside and TV/radio marketing. In April 1966, at the New york city Automobile Show Interview, Chevrolet sales executives admitted no name had been chosen for the new vehicle, however did announce that pricing of 1967 Chevy Camaro for sale in Tuskegee Institute AL design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its short life time, the F-car had actually been called by numerous names consisting of Wildcat, Chaparral, Commander and Nova. It’s likewise rumored that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management banned the concept, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no real significance, GM scientists apparently discovered the word in a French dictionary as a slang term for “friend” or “companion.” It’s rumored that Ford Motor Company scientists also found other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had actually currently been released using the Panther name, Chevy’s a lot of pushing challenge was to now relabel their new Mustang killer, the Camaro. Camaros are found in Tuskegee Institute AL by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s pricing of their 1967 Mustang designs which was $2,461 for the conventional coupe, $2,692 for a basic fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in making extra make money from choices and accessories, the Camaro could be purchased with almost 80 factory options and 40 dealership accessories.
Purchasers might also alternative as much as a larger 250-inch variation of the basic straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a corporate edict forbade equipping it with engines larger than 400 cid. Transmission choices included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.