While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the intro of an automobile they called the Panther.
All through the summertime of 1965 essentially every element of the vehicle’s design and development, from initial design sketches to clay designs, was photographed and carefully recorded. Chevy used the possessions to create a 30 -minute film The Camaro for sale in Tony WI , which was later on shown on TV and in cinema. They likewise presented females’s clothes called the Camaro Collection and even a Camaro road race video game.
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In November, Chevy sales executives and imaginative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately started deal with catalogs, direct-mail advertising and sales promotion products, in addition to print, outdoor and TV/radio marketing. In April 1966, at the New york city Automobile Show Interview, Chevrolet sales executives admitted no name had actually been chosen for the new car, however did announce that rates of 1967 Chevy Camaro for sale in Tony WI model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had been called by numerous names including Wildcat, Chaparral, Commander and Nova. It’s likewise reported that Chevy considered utilizing the letters “GM” in the name, and created G-Mini, which developed into GeMini and lastly Gemini. However, GM’s upper management banned the concept, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly concurred. Although the name has no real meaning, GM scientists apparently discovered the word in a French dictionary as a slang term for “friend” or “companion.” It’s reported that Ford Motor Company researchers also discovered other meanings, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had actually already been released using the Panther name, Chevy’s the majority of pushing difficulty was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Tony WI by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s rates of their 1967 Mustang designs which was $2,461 for the conventional coupe, $2,692 for a conventional fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in earning additional make money from alternatives and devices, the Camaro could be purchased with nearly 80 factory alternatives and 40 dealer accessories.
Buyers might also option approximately a larger 250-inch version of the standard straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two versions of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a business edict prohibited equipping it with engines larger than 400 cid. Transmission options included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.