While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the intro of a car they called the Panther.
All through the summer of 1965 essentially every element of the automobile’s design and development, from preliminary design sketches to clay models, was photographed and carefully recorded. Chevy utilized the assets to produce a 30 -minute motion picture The Camaro for sale in Three Lakes WI , which was later on revealed on TV and in movie theaters. They likewise presented ladies’s clothing called the Camaro Collection and even a Camaro roadway race video game.
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In November, Chevy sales executives and creative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, immediately began work on catalogs, direct mail and sales promotion products, together with print, outdoor and TV/radio advertising. In April 1966, at the New York Automobile Show Interview, Chevrolet sales executives confessed no name had actually been chosen for the brand-new car, but did announce that rates of 1967 Chevy Camaro for sale in Three Lakes WI design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on cause the Pontiac variation, code word the Banshee, to be relabelled Firebird. Over its brief lifetime, the F-car had been called by many names consisting of Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and created G-Mini, which developed into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the idea, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no genuine significance, GM researchers reportedly discovered the word in a French dictionary as a slang term for “friend” or “companion.” It’s reported that Ford Motor Business scientists likewise discovered other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had currently been launched utilizing the Panther name, Chevy’s most pushing challenge was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Three Lakes WI by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s prices of their 1967 Mustang designs which was $2,461 for the basic coupe, $2,692 for a basic fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in making extra benefit from options and accessories, the Camaro could be ordered with nearly 80 factory options and 40 dealership accessories.
Buyers could also choice as much as a bigger 250-inch version of the standard straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a corporate edict forbade equipping it with engines larger than 400 cid. Transmission choices included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.