While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of an automobile they called the Panther.
All through the summertime of 1965 virtually every element of the vehicle’s design and advancement, from initial design sketches to clay models, was photographed and carefully recorded. Chevy used the assets to develop a 30 -minute film The Camaro for sale in Thatcher AZ , which was later on shown on TV and in movie theaters. They also introduced women’s clothes called the Camaro Collection and even a Camaro road race game.
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In November, Chevy sales executives and creative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, right away started deal with catalogs, direct-mail advertising and sales promotion materials, in addition to print, outside and TV/radio advertising. In April 1966, at the New york city Auto Show Press Conference, Chevrolet sales executives admitted no name had been picked for the new automobile, but did reveal that prices of 1967 Chevy Camaro for sale in Thatcher AZ design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac variation, code named the Banshee, to be renamed Firebird. Over its brief life time, the F-car had been called by numerous names consisting of Wildcat, Chaparral, Leader and Nova. It’s likewise reported that Chevy considered utilizing the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and finally Gemini. However, GM’s upper management vetoed the idea, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no real significance, GM scientists apparently discovered the word in a French dictionary as a slang term for “pal” or “companion.” It’s rumored that Ford Motor Business researchers also found other definitions, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had currently been released using the Panther name, Chevy’s the majority of pressing obstacle was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Thatcher AZ by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the basic coupe, $2,692 for a conventional fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in making additional profit from options and accessories, the Camaro could be bought with nearly 80 factory alternatives and 40 dealer devices.
Purchasers might also choice as much as a larger 250-inch version of the conventional straight six engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a corporate order prohibited equipping it with engines larger than 400 cid. Transmission alternatives included a four-speed manual, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.