While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of a vehicle they called the Panther.
All through the summertime of 1965 essentially every element of the automobile’s design and development, from preliminary design sketches to clay designs, was photographed and carefully recorded. Chevy utilized the assets to create a 30 -minute film The Camaro for sale in Takoma Park MD , which was later on revealed on TELEVISION and in cinema. They likewise presented ladies’s clothing called the Camaro Collection and even a Camaro road race online game.
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In November, Chevy sales executives and imaginative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, instantly began work on brochures, direct mail and sales promo materials, in addition to print, outdoor and TV/radio advertising. In April 1966, at the New york city Automobile Show Interview, Chevrolet sales executives confessed no name had actually been picked for the brand-new vehicle, however did announce that rates of 1967 Chevy Camaro for sale in Takoma Park MD model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later on cause the Pontiac variation, code word the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had been called by numerous names including Wildcat, Chaparral, Commander and Nova. It’s likewise reported that Chevy thought about using the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no genuine meaning, GM scientists reportedly discovered the word in a French dictionary as a slang term for “buddy” or “companion.” It’s rumored that Ford Motor Company scientists also found other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had already been released utilizing the Panther name, Chevy’s most pushing difficulty was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Takoma Park MD by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s prices of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a standard fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in earning additional benefit from options and accessories, the Camaro could be purchased with nearly 80 factory choices and 40 dealer devices.
Purchasers could also option up to a larger 250-inch version of the basic straight 6 engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 versions of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a corporate order prohibited equipping it with engines larger than 400 cid. Transmission alternatives consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.