While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a car they called the Panther.
All through the summer of 1965 essentially every element of the automobile’s design and development, from preliminary design sketches to clay models, was photographed and carefully recorded. Chevy utilized the possessions to create a 30 -minute film The Camaro for sale in Sullivan WI , which was later on shown on TELEVISION and in movie theaters. They also presented women’s clothing called the Camaro Collection and even a Camaro roadway race video game.
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In November, Chevy sales executives and imaginative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, immediately started deal with catalogs, direct mail and sales promotion materials, together with print, outside and TV/radio marketing. In April 1966, at the New york city Auto Show Press Conference, Chevrolet sales executives confessed no name had been selected for the brand-new car, however did announce that pricing of 1967 Chevy Camaro for sale in Sullivan WI design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on cause the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its short life time, the F-car had actually been called by lots of names including Wildcat, Chaparral, Commander and Nova. It’s likewise reported that Chevy thought about using the letters “GM” in the name, and came up with G-Mini, which progressed into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no real meaning, GM researchers apparently found the word in a French dictionary as a slang term for “pal” or “companion.” It’s rumored that Ford Motor Company scientists likewise discovered other meanings, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had actually currently been launched using the Panther name, Chevy’s a lot of pressing difficulty was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Sullivan WI by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was totally competitive with Ford’s pricing of their 1967 Mustang designs which was $2,461 for the conventional coupe, $2,692 for a conventional fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in making added make money from options and devices, the Camaro could be ordered with nearly 80 factory choices and 40 dealership accessories.
Buyers might also choice approximately a bigger 250-inch version of the basic straight 6 engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two versions of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a corporate order forbade equipping it with engines larger than 400 cid. Transmission choices included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.