While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a car they called the Panther.
All through the summertime of 1965 practically every element of the vehicle’s design and development, from preliminary design sketches to clay models, was photographed and thoroughly documented. Chevy used the possessions to produce a 30 -minute film The Camaro for sale in Stennis Space Center MS , which was later revealed on TELEVISION and in cinema. They also introduced women’s clothing called the Camaro Collection as well as a Camaro road race game.
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In November, Chevy sales executives and innovative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, right away began work on brochures, direct mail and sales promo materials, in addition to print, outside and TV/radio advertising. In April 1966, at the New york city Auto Program Press Conference, Chevrolet sales executives confessed no name had actually been selected for the new automobile, however did reveal that prices of 1967 Chevy Camaro for sale in Stennis Space Center MS model will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on cause the Pontiac version, code named the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had been called by many names including Wildcat, Chaparral, Commander and Nova. It’s likewise rumored that Chevy considered utilizing the letters “GM” in the name, and created G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine meaning, GM scientists supposedly found the word in a French dictionary as a slang term for “pal” or “buddy.” It’s reported that Ford Motor Business researchers likewise discovered other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had already been launched using the Panther name, Chevy’s the majority of pressing obstacle was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Stennis Space Center MS by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s rates of their 1967 Mustang designs which was $2,461 for the conventional coupe, $2,692 for a conventional fastback and $2,898 for a standard convertible.Taking a page from Mustang’s success in making added profit from options and accessories, the Camaro could be ordered with almost 80 factory alternatives and 40 dealer accessories.
Purchasers could also choice up to a larger 250-inch variation of the basic straight 6 engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales away from the Corvette, a corporate order forbade equipping it with engines larger than 400 cid. Transmission options consisted of a four-speed manual, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.