While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of an automobile they called the Panther.
All through the summer of 1965 practically every aspect of the vehicle’s design and development, from preliminary design sketches to clay models, was photographed and thoroughly documented. Chevy used the possessions to create a 30 -minute movie The Camaro for sale in Spooner WI , which was later shown on TV and in cinema. They likewise presented females’s clothing called the Camaro Collection and even a Camaro roadway race game.
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In November, Chevy sales executives and creative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, right away started deal with catalogs, direct mail and sales promotion materials, together with print, outdoor and TV/radio marketing. In April 1966, at the New york city Auto Program Press Conference, Chevrolet sales executives confessed no name had actually been selected for the brand-new automobile, but did reveal that pricing of 1967 Chevy Camaro for sale in Spooner WI design will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later on cause the Pontiac version, code named the Banshee, to be relabelled Firebird. Over its short lifetime, the F-car had actually been called by lots of names including Wildcat, Chaparral, Commander and Nova. It’s likewise reported that Chevy thought about utilizing the letters “GM” in the name, and created G-Mini, which developed into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no real meaning, GM scientists reportedly discovered the word in a French dictionary as a slang term for “pal” or “companion.” It’s reported that Ford Motor Company scientists also discovered other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had already been released using the Panther name, Chevy’s most pressing obstacle was to now rename their new Mustang killer, the Camaro. Camaros are found in Spooner WI by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was fully competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the conventional coupe, $2,692 for a standard fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in earning added make money from options and devices, the Camaro could be ordered with almost 80 factory options and 40 dealer devices.
Purchasers might likewise choice up to a larger 250-inch variation of the basic straight six engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two variations of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales far from the Corvette, a corporate order prohibited equipping it with engines larger than 400 cid. Transmission options consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.