While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the intro of a car they called the Panther.
All through the summertime of 1965 essentially every aspect of the automobile’s design and development, from preliminary design sketches to clay models, was photographed and thoroughly recorded. Chevy utilized the assets to produce a 30 -minute movie The Camaro for sale in Spencer MA , which was later on shown on TELEVISION and in movie theaters. They likewise introduced females’s clothing called the Camaro Collection as well as a Camaro roadway race online game.
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In November, Chevy sales executives and imaginative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately began deal with catalogs, direct-mail advertising and sales promotion materials, along with print, outdoor and TV/radio marketing. In April 1966, at the New york city Auto Show Press Conference, Chevrolet sales executives admitted no name had actually been picked for the new car, however did announce that pricing of 1967 Chevy Camaro for sale in Spencer MA design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on cause the Pontiac version, code named the Banshee, to be renamed Firebird. Over its short life time, the F-car had actually been called by many names including Wildcat, Chaparral, Commander and Nova. It’s likewise rumored that Chevy considered utilizing the letters “GM” in the name, and created G-Mini, which progressed into GeMini and lastly Gemini. However, GM’s upper management vetoed the concept, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine meaning, GM scientists reportedly found the word in a French dictionary as a slang term for “friend” or “companion.” It’s reported that Ford Motor Business scientists also discovered other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had currently been launched utilizing the Panther name, Chevy’s most pressing difficulty was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Spencer MA by looking for classic car dealers.
The sticker price of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s rates of their 1967 Mustang models which was $2,461 for the basic coupe, $2,692 for a conventional fastback and $2,898 for a basic convertible.Taking a page from Mustang’s success in making extra benefit from options and devices, the Camaro could be bought with almost 80 factory alternatives and 40 dealer accessories.
Purchasers might also option approximately a larger 250-inch version of the basic straight 6 engine, an option of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and 2 variations of the 396-cubic-inch big-block V8. In order to keep the brand-new Camaro from taking sales away from the Corvette, a corporate edict prohibited equipping it with engines larger than 400 cid. Transmission alternatives included a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.