While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the intro of an automobile they called the Panther.
All through the summer of 1965 practically every element of the car’s design and development, from preliminary design sketches to clay designs, was photographed and carefully recorded. Chevy used the assets to create a 30 -minute movie The Camaro for sale in Skull Valley AZ , which was later shown on TV and in movie theaters. They also introduced ladies’s clothing called the Camaro Collection as well as a Camaro roadway race game.
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In November, Chevy sales executives and imaginative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, immediately began work on catalogs, direct-mail advertising and sales promo materials, together with print, outdoor and TV/radio advertising. In April 1966, at the New york city Automobile Show Interview, Chevrolet sales executives confessed no name had actually been picked for the brand-new automobile, however did announce that rates of 1967 Chevy Camaro for sale in Skull Valley AZ design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later cause the Pontiac variation, code word the Banshee, to be relabelled Firebird. Over its short life time, the F-car had actually been called by many names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered utilizing the letters “GM” in the name, and created G-Mini, which developed into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no real meaning, GM scientists apparently discovered the word in a French dictionary as a slang term for “friend” or “companion.” It’s reported that Ford Motor Business researchers likewise found other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch products had already been launched using the Panther name, Chevy’s the majority of pushing difficulty was to now rename their new Mustang killer, the Camaro. Camaros are found in Skull Valley AZ by looking for classic car dealers.
The price tag of $2,466 for a Camaro base coupe and $2,704 for a base convertible was completely competitive with Ford’s pricing of their 1967 Mustang models which was $2,461 for the standard coupe, $2,692 for a standard fastback and $2,898 for a conventional convertible.Taking a page from Mustang’s success in making added make money from alternatives and accessories, the Camaro could be purchased with almost 80 factory options and 40 dealer accessories.
Buyers could likewise choice approximately a bigger 250-inch variation of the basic straight 6 engine, a choice of 327-cubic-inch small-block V8s fed by either a two-barrel or a four-barrel carburetor and two versions of the 396-cubic-inch big-block V8. In order to keep the new Camaro from taking sales far from the Corvette, a business edict forbade equipping it with engines larger than 400 cid. Transmission options consisted of a four-speed handbook, a two-speed “Powerglide” and in late 1967 the new three-speed “Turbo Hydra-Matic 350”.